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Richmond Events Business Panel Report - Economic Outlook


Key Findings Include:

  •  Only 4% of the panel expect the economy to grow significantly over the next 12 months. However, almost 2/3 expects it to have shown some signs of growth.
  •  The figures for 3 years’ time are much more optimistic. 19% of the panel expect the economy to have grown significantly whilst a further 71% expect it to have grown marginally. Only 3% expect it to shrink a little.
  •  The highest proportion of the panel has increased headcount and may do so again, with a further 8% having increased it but not expecting to do so again. Areas showing particularly strong growth include IT, sales and marketing. 
  •  69% of the panel feel their revenues will increase over the next 12 months with 59% feel their profits will do likewise. This further reinforces some of the renewed optimism within this year’s results.
  •  37% expect to see their budget increase compared to 19% who expect it to see it go the other way. The rest, 44%, don’t see it changing.
  •  20% of organizations expect to move some part of their business outside the US over the next 2 years. The most popular destinations are South / Central America and India.

Download the full report.


Richmond Events' Business Panel - Economic Outlook


Headline findings include:

  • Only 3% of the panel expect the economy to grow significantly over the next 12 months. However, just over half expect it to have shown some signs of growth (marginally).   
  • The figures for 3 years’ time are much more optimistic.  18% of the panel expect the economy to have grown significantly whilst a further 64% expect it to have grown marginally. Only 2% expect it to shrink a little.  
  • The highest proportion of the panel have either remained at the same level or will increase headcount this year.  A further ¼ have reduced headcount and may do so again whilst 11% have reduced headcount and don’t expect to do so again. 
  • 51% of the panel feel their revenues will increase over the next 12 months, whereas 45% feel their profits will do likewise.  For this to be correct then it would suggest that organizations are going to have to find those profits from elsewhere; reduced headcount, tighter cash flow and general cost cutting are all likely to figure prominently. 
  • 20% expect to see their budget increase compared to 30% who expect it to see it go the other way.  The rest, 50%, don’t see it changing.
  • 10% of organizations expect to move some part of their business outside the US over the next 2 years.  The most popular destinations are Canada and South / Central America.
  • There is no overwhelming satisfaction with the Administration’s handling of the economy.  However the number thinking it’s been very good has improved from last year, from 3% to 11%.  Those thinking it’s been acceptable has fallen slightly to 29%.
View full report http://revents.info/l/6qF

Richmond Events' Business Panel - Brand Report


  • Marketing is the department primarily responsible for developing the brand within 71% of organizations, with a further 18% leaving responsibility to the MD/CEO.
  • In terms of influence over the brand, marketing leads the way with 44%, followed by sales 39% and the MD/CEO 15%. 15% of the panel feel all departments have equal influence over an organization’s brand.
  • 100% of the panel feel brand reputation is very important to their organization, however only 66% know they measure it.
  • Of those that do, the most popular measurement tools are customer focus groups 46%, on-going brand tracking research 38%, competitor analysis 36%.
  • The panel feels 40% of their department have high engagement levels with the brand, compared to 36% of the wider organization and 37% of their customers. It may be considered slightly worrying that the figure is higher for customer engagement than it is for their colleagues in other departments.
  • The panel also feel 24% of their department have low engagement levels for their brand, as opposed to only 19% of their customers. A potential problem?
  • 61% of the panel feel there is a slight mismatch between what their customers and what their employees think of their brand. However 76% feel their own perception of their brand is similar to their customers’ perception.
  • In terms of the importance of their organization’s brand reputation to the panel personally, 24% say it’s essential - they’ll only work for an organization with a strong brand, whereas 59% say it’s very important – a key factor as to where they work.
For full report http://revents.info/l/6qj

Richmond Events Business Panel Report - Economic Outlook


Headline Findings include:
  • None of the panel expects the economy to grow significantly over the next 12 months, with just under half expecting it to show some signs of growth (marginal). 19% expect it to shrink.
  • The figures for 3 years’ time are much more optimistic. Just over ¼ of the panel expects the economy to have grown significantly whilst a further 52% expect it to have grown marginally.
  • 15% of the panel say they will increase headcount within their organization. Of the 54% who say they’ve reduced it, 39% may do so again.
  • 50% of the panel feel their revenues will increase over the next 12 months, whereas 47% feel their profits will do likewise. For this to be correct then it would suggest that organizations are going to have to find those profits from elsewhere; reduced headcount, tighter cash flow and general cost cutting are all likely to figure prominently.
  • 24% expect to see their budget increase compared to 40% who expect it to see it go the other way. The rest, 36% don’t see it changing.
  • 34% of organizations expect to move some part of their business outside the US over the next 2 years. The most popular destinations are South / Central America and India.
  • The Obama Administration - There is no overwhelming satisfaction with the Administration’s handling of the economy, with only 5% feeling it has been very good and 36% acceptable. The majority of the panel feel either it could have been better, 24%, or very poor, 35%.
  • In terms of their optimism for the US economy, 35% are optimistic and 65% not so. However these figures are more positive than for the world economy where 22% are positive and 78% are not!
For full report http://revents.info/l/6qg

Richmond Events’ Business Panel Report – Economic Outlook


Our latest Business Panel report on the UK economic outlook is now available. Headline findings include:-

  • Only 8% rate the government’s handling of the economy as very good, 52% as acceptable, 28% could have been better and 8% as shocking. 
  • The panel predicts interest rates will be at (average) 0.8% in 1 year’s time and 1.88% in 3 years’ time.
  • Not a single respondent expects the economy to grow significantly over the coming year, whilst 24% expect it to grow marginally.  A further 45% expect it to stay much the same as it is now, whilst 29% expect it to shrink a little and 2% shrink a lot.  These figures are down versus last year.
  • The Retail sector is the most pessimistic, with 92% predicting things are going to get a little or a lot tougher (transport & travel are the only ones who predict ‘carnage’!)  
  • Less than half the panel feel their organisation’s profit will increase in 2012, though up from 41% last year.  19% feel their profits will fall this year, 6% more than last year.  3% are undecided.
  • Budgets – mixed news. The proportion expecting an increase has remained similar to last year, 23% down from 24%. However this figure is still dwarfed by the 33% expecting a decrease (though also down from 37% last year). The remaining 44% don’t expect to see a change.   

Download the full report.

For further information please contact David Clark.



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